Virgin Australia launches its own Frequent Flyer upgrade
Virgin Australia has announced a huge upgrade to its Velocity Frequent Flyer program, through a new partnership with AGL, just days after Qantas revamped its own system.
The new partnership will allow Australians with new or existing AGL electricity or gas plans to earn points to redeem on flights, holiday packages, household items, and more. This comes in the same week that Qantas announced its own Frequent Flyer refresh.
New and existing residential AGL customers in Victoria, New South Wales, Queensland, and South Australia that switch their gas and electricity to the AGL Velocity offer before June 30 will earn up to 35,000 Velocity Points over the first 12 months – enough to book up to five one-way domestic Economy Lite flights with Virgin Australia.
Velocity Frequent Flyer CEO, Nick Rohrlach called the partnership “an exciting milestone” for Velocity.
“We are incredibly proud to be partnering with AGL – one of Australia’s leading energy retailers – to give our members the opportunity to turn their energy plans into Velocity Points,” said Rohrlach.
“We know that value continues to be important for Australians amidst the high cost of living, and this partnership opens up more possibilities for our members to stretch their dollar further using Velocity Points to redeem on flights, household goods and more.
“The addition of AGL to our extensive partner portfolio fills an important gap for members as we continue to grow Velocity to be the best airline loyalty program in the country.”
AGL chief customer officer, Jo Egan, said its customers have identified travel “as a high priority to maximise their energy rewards.”
“That’s why we are proud to be Velocity’s key energy partner. We can’t wait for this partnership to take off and see our customers benefit. The next phase of our partnership will explore sustainability initiatives, and we are pleased to work with Velocity to identify opportunities to help our customers decarbonise the way they live, move and work.”
Velocity Frequent Flyer has almost 12 million members, which AGL has 4.3 million customers.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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Er, not a great promotion for an airline looking to meet any kind of 2030 or 2050 carbon deadlines.
“new or existing AGL electricity or gas plans to earn points to redeem on flights”
Those buying fossil fuels from AGL will be given points to burn more fossil fuels on Virgin Australia.
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Sad WA customers left out
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