Virgin Mobile appoints Euro RSCG but Mojo ‘remains on roster’
Virgin Mobile has added Euro RSCG to its roster with a new brand campaign to break next week.
The move comes just four months after Vodafone parted ways with Euro’s sister agency Host.
Euro found its way onto the roster after jointly pitching for the evolution of the “Fair Go For All” brand work with PR agency One Green Bean, which was co-founded by Host boss Anthony Freedman.
Mojo – which created the first stage of the Fair Go For All positioning with Robin Da Hood – remains on the roster though, Virgin Mobile said.
Big congrats Euro peeps.
Nice of them to let Mojo down gently.
Didn’t you report this story weeks ago?
https://mumbrella.com.au/virgin-mobile-kicks-off-agency-review-hires-euro-rscg-93355
Hi confused,
As I understand it, that was a single project. This is the main brand campaign.
Cheers,
Tim – Mumbrella