Virgin Mobile appoints Euro RSCG but Mojo ‘remains on roster’

Tim Burrowes

June 27, 2012 11:38

Virgin Mobile has added Euro RSCG to its roster with a new brand campaign to break next week.

The move comes just four months after Vodafone parted ways with Euro’s sister agency Host.

Euro found its way onto the roster after jointly pitching for the evolution of the “Fair Go For All” brand work with PR agency One Green Bean, which was co-founded by Host boss Anthony Freedman.

Mojo – which created the first stage of the Fair Go For All positioning with Robin Da Hood – remains on the roster though, Virgin Mobile said.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.