Virgin Mobile has followed up its teaser video that introduced ‘Robin da Hood’ and the telco’s ‘A Fair Go For All’ positioning with a spot for national TV.
The campaign will span print, online, radio, street and transit media until October.
A national partnership with Nova will see integrated stations promos and an eight-week breakfast platform including live reads and placements.
The campaign centres around the microsite www.robindahood.com.au to go live on Monday that will feature all campaign related content including the TVCs, outtakes and interstitials.
Agency / Creative: Publicis Mojo
Media: MPG / Media Contacts
Digital: Publicis Mojo
Point of Sale: Dynamix
PR: One Green Bean
Social Media: One Green Bean
Print, TV and Digital ad credits:
ECD: Micah Walker
Creative Directors: Pim Van Nunen, Ian Williamson, Justin Ruben
Art Director: Peter Hibberd
Digital Creatives: Andy Cooke, Adrian Flores
Group Account Director: Tim Binkley
Account Director: Andrew Howie
Producers: Matt Barber, Penny Brown
Production Company: Revolver
Director: Glue Society
Photography: Michael Corridore
Editor: Dan Lee (brand) & Zen Rosenthal (digital) @ The Editors
Post: Joseph Perkins
DOP: Bob Humphreys