Vizeum Melbourne appoints Jennifer Maas as strategy director

The fledgling Melbourne office of Aegis media agency Vizeum has made a series of senior appointments, including Southern Cross Austereo’s Jennifer Maas as strategy director.

The former Nine, Mindshare and ZenithOptimedia executive will work alongside another recent recruit, Ron Ferdinands, who joined from FutureBrand as strategy director.

Also joining the agency is business Director Jonny MacKay, who was most recently with OMD in the UK and Australia across FMCG, entertainment and retail accounts. Melody Arputham joins from Aegis Media’s Malaysian operation as digital manager.

Vizeum Melbourne GM Travis Day said: “We’ve had a terrific first six months in establishing the Vizeum business in Melbourne. We have focused on attracting individuals that bring a fresh yet relevant perspective to the conversations being had with our clients. All of our new team members bring with them experience across varying disciplines and categories and are a great compliment to the talent the agency started with.”

“Jenn brings great research competencies to our strategy team and has an outstanding track record across media and entertainment, a great balance to Ron’s expertise in brand strategy which is proving exceptionally valuable to many clients within our portfolio. Jonny and Melody’s experience working on global clients and their creative approach to media continues to lift the product standards for our clients,” he said.

“We are building an agency with the most relevant skills and experience to today’s changing communications world. We’ve developed a unique and vibrant culture in Melbourne built on great people and progressive clients, and we’re very proud of the growth we’ve experienced to date,” Day added.

Vizeum Melbourne, which was relaunched by Aegis in May this year, now has 35 staff.

The agency is currently defending the BWM media account, a review for which kicked off in September. A result is expected early next year.


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