Dr Mumbo

Welcome to Cannes, where the weather is bright and friendly, and the judges are many beautiful

It is of course the most frabjous of all weeks where lucky workers within the communications industry get to read “What I did on my holidays” school essays from the lucky 1% who are currently in Cannes.

And this year, those who have been shivering through the Australian winter solstice have an additional treat. Whybin\TBWA’s digital bigwig Russ Tucker has filed his diary column for Campaign Brief in French. You can read it here.

But as an additional service, Dr Mumbo has taken the liberty of running it through Google Translate:

“I feel like I’m metamorphose and turn into a man full of French origin. Although I think I sound more like Borat to locals with my high school French note of vocabulary.

“The weather is bright and friendly, although I have not seen much daylight is in the room, I called – “The Hurt Locker”. The Cimarose wine flows and in the distance you can hear the reassuring click and pop one percent being all French Rivierary.

“Today was a day of epic movie monitor extreme case study. In fact, I think my eyes may have suffered permanent damage staring at the giant screen to watch all the entries.

“In the middle of the wet darkness Hurt Locker is a table on which a multitude of gadgets and gimmickry wild and wondrous techno is the attention of greed and begging to be loved.

“We refine our list now and begins to have a real feeling for the job. Natural selection of ideas is hard to predict because each individual sees the merit in the different aspects of |uvre.

“Our fellow judges are many beautiful and varied cultures of both male and female, which turns out to be very critical to determine the relevance of the work that we think is.

“There are also some bits of work that really starts to lift the clutter and stand as creative thinking fees. Mobile category is really growing and increasingly diverse that we see a lot of great ideas that traverse more in product development and design … more about these later in the week.”

Dr Mumbo can hardly wait.

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