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Wellgrove shows it protects against public transport health woes in launch campaign

Wellgrove has launched in Australia with a campaign promoting the benefits of olive leaf extract.

The campaign shows the Wellgrove antioxidants taking effect on a bus, the source of most winter health problems, and boosting a woman’s immune system.

The supplement brand is produced by Boundary Bend, the makers of Cobram Estate olive oil,  and states it is made using “fresh, sustainably-farmed leaves exclusively sourced” from the olive farmer’s from 2.5m olive trees.

Tim Smith, executive director of Wellgrove, said in a statement: “Keeping healthy and well during the winter period is a high priority for busy Australians. Supporting a healthy immune system is key, especially when commuting to and from work.”

The campaign will be executed across TV, outdoor, digital and print. Bus and tram wraps will appear in Sydney and Melbourne.

In May, Liquid Ideas announced it had won the public relations account for Wellgrove, ahead of its Australian launch.

Credits

Creative: Steve Minon
TV production company: Play TV
Outdoor: Brands to Life
Media agency: Hotglue
PR agency: Liquid Ideas

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