WeThinkMedia named ANZ advertising rep for The Wall Street Journal

Marketing sales agency WeThinkMedia has been named as the exclusive advertising representative for The Wall Street Journal & Barron’s Group (WSJ & BG) for Australia and New Zealand.

The Wall Street Journal is published six days a week by Dow Jones & Company, a division of News Corp, and has international editions available in Chinese and Japanese.

WeThinkMedia will now represent WSJ & BG’s content and targeting solutions, across digital, video, audio, print, editorial alignments, branded content, research, and events.

WeThinkMedia executive director, Peter Wiltshire, said: “The Wall Street Journal & Barron’s Group is an indispensable resource for influential decision-makers globally and essential to advertisers seeking a premium audience – locally and globally – across digital, display, print, events and content creation.

“The early response from the ANZ market is fantastic, and we’re proud to add WSJ & BG to our exceptional international partner portfolio.”

Through WeThinkMedia, advertisers will also be able to access WSJ & BG’s proprietary data solutions including Dow Jones InSite, which unlocks key audience trends.

Also available is Dow Jones Thematic Targeting, to gauge user intent, and SafeSuite which provides context and sentiment analysis to assist in brand messaging.

The Wall Street Journal & Barron’s Group, head of media sales and the trust, Asia Pacific, Julia Clyne, said: “The Wall Street Journal & Barron’s Group provides the platform where minds are made and brands are built through award-winning content that informs the decision making of influential professionals around the world.

“We look forward to working with WeThinkMedia to help Australian and New Zealand advertisers build trust, consideration and engagement among the world’s most ambitious people and businesses.”

According to Adobe Analytics for July-September 2020, WSJ & BG has a global reach of 101.9 million monthly unique users, with 9.2 million of those in APAC.

Earlier in 2020, Kanebridge Publishing Group launched a new property website and publication, Kanebridge News, in partnership with The Wall Street Journal.


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