Wicked Campers, Sony Pictures and Lithgow Valley Springs rapped by Ad Standards Board
Wicked Campers has again fallen foul of the Ad Standards Board for using offensive language while drinks firm Lithgow Valley Springs and Sony Pictures have also been rapped by the watchdog.
The van hire firm was found – not for the first time – to have flouted guidelines over appropriate use of language by daubing “fucking toasted” on the side of a vehicle next an image of a smiling toaster.
“The use of ‘the F word’ on vehicles is likely to be seen by a broad audience, the current advertisement does use language which is strong and obscene and not appropriate in the context of a broad audience, which would include children,” the ASB said in its ruling.
Fair call on rapping Sony on the knuckles.
My 7yo daughter was served the Sausage Party trailer while on a “cool math games” website. She was more than a little upset. I like the trailer, but I wouldn’t willingly show it to children. And it wasn’t properly targeted.
Good to see Wicked Campers finally rapped. I look forward to seeing the day when, err, I don’t see their puerile junk boxes on the road.
Quite why people haven’t gone ‘tin of paint and a roller’ vigilante on these vans is somewhat surprising given the gummy shark bites of the various jurisdictions.