WPP loses third global account in one week as United Airlines switches to DAN

In another big blow for global advertising and communications holding group WPP, United Airlines has moved its media account from Wunderman to Dentsu Aegis Network (DAN).

According to AdWeek, Dentsu Aegis Network’s Carat will handle the global media planning and buying account while Merkle will be responsible for its social media and targeted marketing.

United Airlines has appointed Dentsu Aegis Network as its global media agency of record

This is the third global loss for WPP in just one week, with the holding group’s Mindshare losing the American Express media account to IPG’s UM and WPP’s Global Team Blue relinquishing the Ford creative account to BBDO.

Last month, WPP appointed Sir Martin Sorrell’s successor Mark Read, who was previously the chief operating officer at WPP.

Nick Brien, Dentsu Aegis Network CEO of America, said in a statement to AdWeek: “This global appointment expands on Mcgarrybowen’s long-standing creative relationship with United Airlines across every marketing touchpoint from big creative ideas to social media to targeted media.”

It is understood that incumbent agency Wunderman will remain on United Airline’s roster of agencies.

Mark Krolick, VP of marketing at United Airlines, added: “With this new DAN partnership, we have the benefit of building on our already strong relationship with Mcgarrybowen to collaborate with an integrated team of strategic, creative and data-driven minds to support the United brand and business in our goal of connecting people and uniting the world.”

WPP AUNZ and Dentsu Aegis Network in Australia have been approached for comment.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.