Stayz builds house out of 6,000 hot cross buns in Circular Quay
Stayz has created a house made of 6,000 hot cross buns outside Customs House in Sydney’s Circular Quay with the aim of highlighting how the accomodation site offers consumers “whole houses guaranteed to give a unique experience”.
Stayz Australia traveller marketing manager Amee Evans said: “As Australia’s largest holiday home rental website, with over 45,000 houses in over 1,700 locations nationwide, we loved the idea of creating a whole house made out of hot cross buns.
“The activation allows us to showcase that, unlike many other forms of accommodation options, we offer consumers whole houses guaranteed to give a unique experience.
“We’re committed to further growing our established and much-loved domestic brand to ensure that we continue to inspire domestic travel and communicate Stayz’s point of difference – offering consumers whole holiday homes rather than just rented rooms.”
The #StayzBunz campaign is the first activation to market with more activity planned throughout the year, and the campaign was created by Adhesive PR.
Credits:
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Traveller Marketing team Stayz
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Adhesive PR – Strategy, creative, implementation
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Brightworks – Content
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Didn’t AirBnB do pretty much the same thing for Mardis Gras? (just not made of food?)
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I can just picture a massive swarm of seagulls having the time of their lives in a few hours time
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Yeah, I know it is cut-through, but all that food…
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My bird friends will love. Thank you.
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I’m sure all the homeless people down and around Circular Quay and under the bridge thought this was wonderful.
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This is such a dumb idea – what a waste of food. Don’t they see they see the link between homelessness and people renting a home on holidays. So many homeless people live around the city. Will they be fighting the seagulls for bread?
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What is the content contribution from Brightworks? Flour, Raisins, Cinnamon, Sugar?
Content has become such a buzzword for normal stuff that has been done for years. It is really just agencies drinking too much of their own Koolade.
Picture this. You just got off a bus or a ferry at Circular Quay and you see a hot cross bun house. It might get a wry smile from someone but apart from that most of these installations don’t do a hell of a lot. Its just the junior-burgers in agencies playing self congratulatory games and back slapping themselves on how clever they are when consumers see it as a piece of self-indulgent nonsense.
The idea is not hot but it does make me cross because the client has been sold nothing more than a bunch of stale buns that will be ripped apart by pigeons and seagulls.
When you stand back from what some of our industry does, most of the time it simply just looks silly! What’s next 3 year olds with crayons?
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Rats will be full tonight.
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What’s the point? What’s the brand link? These sorts of old fashioned Custom House stunts give PR a bad name.
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Why are these “Activations” always in Sydney? Most of Australia live outside of Sydney’s Eastern Suburbs.
And don’t tell me it’s because of media coverage. I guarantee you’d get more coverage in a smaller place like Adelaide than in Sydney where nearly every day someone is “activating” something in Martin Place, or the Quay or Bondi.
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At least you can accurately count the campaign’s reach. On one hand.
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