AAMI shows support for ‘athletes in the making’ in new campaign via Ogilvy
AAMI has jumped on the sports bandwagon with a new campaign spotlighting its support for future athletes and their slip ups while training at home, via Ogilvy.
When an aspiring athlete’s goals exceeds their skills, there’s bound to be a few broken windows, TVs or cars. The new work shows how in these moments, AAMI is there to help put things right.
‘Athletes in the making’ is the second execution of AAMI’s new brand platform which first launched in March.
The insurance provider’s refreshed platform aims to embrace Australia’s quirks and reinforce it’s position in market.
“Kids love pretending to be their favourite sporting heroes. Especially when the world’s biggest sporting event is about to happen,” said Hilary Badger, executive creative director at Ogilvy.
“Realistically, though, they don’t have the silky skills of their heroes. But when things go wrong, the parents of Australia can take comfort if they’re covered with AAMI.”
AAMI’s head of brand and content, Rapthi Thanapalasingam, added: “At a time when most of Australia will be unified around supporting our athletes, we want to reinforce how Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan.”
The campaign is live across TV, BVOD, cinema, social, radio, Spotify and OOH.
Credits:
Client: AAMI (Suncorp)
CMO/EGM Brand & Customer Experience: Mim Haysom
Head of Brand & Content: Rapthi Thanapalasingam
AAMI Brand & Marketing Manager: Toby Gill
AAMI Marketing Lead: Liza Friedman
Mass Brands Marketing Specialist: Breanna Webster
AAMI Marketing Specialist: Sally Frank
Strategy & creative agency: Ogilvy Australia
Production
Production: Hogarth
Production company: Scoundrel
Director: Tim Bullock
VFX: Blockhead VFX
Sound: Squeak E Clean Studios
Photographer: Chris Tovo
Retoucher: Aaron Foster @ Studio ADFX
Media: OMD
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Shouldn’t the production credits also mention Aaron Copland for his music?
User ID not verified.
Have your say