ABC leads Wednesday night entertainment as reality TV wanes

Reality programs on Nine, Seven and Ten failed to attract as many viewers as the ABC last night, as Hard Quiz, Shaun Micallef’s Mad As Hell and new program Tomorrow Tonight led the entertainment offerings.

Outside of news, Wednesday evening was dominated by the ABC, with five of the top 10 programs coming from the national broadcaster, according to OzTAM’s overnight preliminary ratings.

Tomorrow Tonight premiered with a metro audience of 600,000

Its most watched program was ABC News, which pulled in 694,000 metro viewers. And while it couldn’t beat Seven News’ 918,000 metro viewers and Nine News’ 797,000, the commercial free to air networks failed to attract as many viewers as the ABC to their respective 7:30pm offerings.

ABC’s 7:30 captured 625,000 metro viewers, while Hard Quiz and Shaun Micallef’s Mad As Hell, which ran at 8:00pm and 8:30pm respectively, pulled in metro audiences of 679,000 and 665,000.

When adding in regional figures, ABC’s 7:30 achieved 916,000, while Hard Quiz and Shaun Micallef’s Mad As Hell climbed to 1.005m and 989,000 respectively.

Charlie Pickering and Annabel Crabb’s new show Tomorrow Tonight, which ran at 9:00pm, premiered with 600,000 viewers across the five metro cities, while nationally 891,000 viewers tuned in.

All of those programs pulled larger audiences than Ten’s Bachelorette Australia, Seven’s Bride and Prejudice, and Nine’s Family Food Fight. Bachelorette was the most watched show of the three, pulling in 537,000 metro viewers, while Bride and Prejudice attracted 525,000. By comparison, Nine’s Family Food Fight managed just 380,000.

Nationally, Bachelorette Australia grew to 694,000, Bride and Prejudice led with an audience of 788,000 and Family Food Fight averaged 532,000 viewers.

Ten – which last night revealed its first rebrand in 27 years – led the key advertising demographics with Bachelorette Australia and drama Playing for Keeps. The shows placed first and second across all demographics.

Despite the ABC’s prominence in the top programs, it came in third behind Seven and Nine, with a 14.7% share. Seven won the night with a 20.5% share while Nine achieved 16.2%. Ten’s share was 12.1% and SBS had a share of 5.3%. When adding in the multi-channels, Seven Network achieved a 30.4% share, out-doing rivals Nine Network, on 25.5%, and Network Ten on 17.6%. ABC Network achieved a 19.1% share and SBS Network’s share was 7.4%.


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