ABC promotes ‘captivating’, ‘dazzling’ 2018 lineup

ABC has launched its 2018 promotional campaign, celebrating its “wondrous”, “captivating” and “inspirational” lineup.

The promotional effort, which runs for one minute, celebrates both international and local productions coming to the national broadcaster this year.

Upcoming shows include a new series of Anh Do’s Brush with Fame, The Invictus Games 2018, David Attenborough’s Tasmania and Stargazing.

It finishes with an ABC logo and the word ‘Yours’.

We Come Together by Aiden J plays in the background of the ad.

ABC’s promotional campaign coincides with commercial free-to-air networks Nine and Ten, which launched campaigns in recent weeks.

Ten tells viewers it is ‘here to stay’, while Nine’s campaign promotes itself as ‘the one’.


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