APN doubles size of Sydney billboard as part of Optus World Cup push
Optus has taken over a billboard in Sydney’s CBD as part of its World Cup campaign, working with APN Outdoor to temporarily double the size of one site, with creative featuring a giant image of Socceroos captain Lucas Neill battling it out with a tiger.
The billboard, located in the high traffic George Street and Broadway junction, will run for one month. APN claims it is now the biggest billboard in the CBD.
Optus is a sponsor of Football Federation Australia and the mobile broadcaster of the 2010 FIFA World Cup. It began the roll out of its World Cup ad campaign earlier this month which included a new TV ad.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Obviously no-one told Optus that tigers come from Asia, not Africa… doh.
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It must be one of those African tigers with spots…..certainly looks like a cheetah to me.
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in the TVC that is….
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Just to clarify, that billboard at Broadway definitely features a tiger, as did the full page advert on the back cover of last Saturday’s magazine in the Sydney Morning Herald. According to the animal police (aka my kids) the others are all indeed from Africa…
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Tiger or Cheetah is besides the point… I think the Creative is GREAT. Considering that the last few rounds of creative weren’t anything amazing… I would love to see an extended version of this for a launch…
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Seriously.. a tiger on an ad for the South African World Cup. Doesn’t matter how incredible the creative is, its just ridicules that someone like Optus (or their creatives) would do that.
Its like putting the Asian elephant in an ad for the Australian Olympics. What about the king of all of them guys. the LION!
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I am sorry, the add looks great but do some research before you spend so much money!!! its like putting the Sydney harbor bridge in an advert promoting Melbourne!
Tigers are not from Africa! there are plenty of other strong animals that would have been great! LION for one! the strength and power of an African Lion! Amazing! lol
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I am embarrassed for Optus! I saw the billboard coming out of the airport and I couldn’t believe it! If they were hoping to get people talking about the ad then they certainly succeeded…It’s amazing that they have a TV ad full of amazing African animals and then they choose a TIGER to use on their billboards!! I’m suprised one of the competitor providers haven’t figured this out yet…
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