APN doubles size of Sydney billboard as part of Optus World Cup push

Optus has taken over a billboard in Sydney’s CBD as part of its World Cup campaign, working with APN Outdoor to temporarily double the size of one site, with creative featuring a giant image of Socceroos captain Lucas Neill battling it out with a tiger.

Optus billboard, Mumbrella

The billboard, located in the high traffic George Street and Broadway junction, will run for one month. APN claims it is now the biggest billboard in the CBD.

Optus is a sponsor of Football Federation Australia and the mobile broadcaster of the 2010 FIFA World Cup. It began the roll out of its World Cup ad campaign earlier this month which included a new TV ad.


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