ARN’s Mix launches anti-bullying week
The Australian Radio Network’s Mix network is heading up a national anti-bully initiative backed by the Department of Education.
Mix’s Say No To Bullying campaign first started on Brisbane’s 97.3FM three years ago and is going national this year.
The campaign runs throughout this week, ending with a National Action Day on Friday 16 March.
Across the network, breakfast presenters are conducting interviews with experts to raise awareness of the issue, taking calls from listeners to share their stories and receiving celebrity messages of support.
Topics covered over the week include: what makes a bully; what makes someone a target of bullying; cyber bullying and chats with former bullies.
The National Action Day will encourage parents, teachers and families to show support for a safe school environment. The network will ask listeners to wear orange t-shirts and ribbons to show support for the campaign.
Duncan Campbell, ARN’s national content director, said: “For the Mix audience across Australia, the topic of bullying is an extremely emotive one and Say No To Bullying week is an initiative by all our breakfast shows to highlight this issue and the fact that the impact it has on people’s lives whether directly or indirectly is very real.”
Good move
by the way, I have no idea who the audience for MIX 106.5 FM Sydney is meant to be
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