ASICS athletes run among the clouds in new shoe launch campaign

February 13, 2025 12:50

Footwear retailer ASICS has taken a traditional shoe launch to new heights, Mumbrella can reveal, by engaging two of Australia’s fastest runners to “run among the clouds” via Agent99.

To celebrate the launch of the Gel Nimbus 27, the brand wanted to put the new running shoe to the ultimate test, seeing if it could support Australian runners as they test their endurance physically and mentally.

As a presenting sponsor of the recently-crowned World Major Marathon, the TCS Sydney Marathon, ASICS knew the shoe needed to be marathon-approved.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.