BMF co-founder Warren Brown to depart agency after 20 years

Co-founder of creative agency BMF, Warren Brown, has announced his departure from the agency after 20 years.


Together with Paul Fishlock, and Matthew Melhuish, Brown launched the agency in 1996 after coming together in the early 1990s at The Campaign Palace where they originally worked on the Meat & Livestock Australia account creating award winning ads including Big Fish.

The relationship helped the trio win a slice of the MLA business when they started out on their own in what was a major blow to the Palace at the time and helped put BMF on the advertising map.

While Melhuish still remains tied to the brand, heading up its parent group Enero, Fishlock departed the agency in 2003 and has run his own agency, Behaviour Change Partners since 2012.

Brown’s well recognised work includes the popular 1980s campaign for the AFL, ‘I’d like to see that,’ which was recently replicated to celebrate the launch of the women’s AFL.

The creative was also responsible for changing beer advertising in Australia with his work for Toohey’s Extra Dry and XXXX Gold.

Lion and BMF announced their split in November last year.

The award-winning creative has won almost 20 Cannes Lions of his own across a range of creative categories. BMF has won more than one hundred awards since its launch in 1996.

Brown said it has been a privilege to work on building the creative agency for the past 20 years.

“It has been a privilege and a joy to see so many brilliant careers helped along by BMF over the past 20 years. My vision was for BMF to be a world-class agency that happens to be based in Sydney and I’d like to think we achieved that,” Brown said.

“I wish everyone at BMF continued success and happiness and without doubt, BMF will be something I’ll always be enormously proud of.”

BMF’s clients include Aldi, Dulux, Ten, Sportsbet, Weight Watchers.


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