BWM Isobar and DentsuMB promotes Sophie Lander to Sydney GM
Dentsu’s BWM Isobar and DenstuMcGarryBowen (DentsuMB) has appointed Sophie Lander as its Sydney general manager.
It is a new role following the merger of BWM Dentsu and Isobar to create BWM Isobar back in June 2021. As part of the merger, Dentsu ANZ CEO Angela Tangas revealed that Dentsu would be serving global Dentsu creative accounts at a local level under the DentsuMB brand.
The role will cover some of what the former Sydney managing director, Brent Kerby, was doing. Kerby moved from the Dentsu agency to take up the role of CEO at Clemenger BBDO Sydney earlier this year.
Lander’s previous position at the company was client services director, a role that she had held since October 2020. Lander had also held roles at the recently renamed CHEP.
Lander took to LinkedIn to announce the promotion.
Screenshot of Lander’s LinkedIn post
There was no further comment from Dentsu.
Sophie is a class act, best in the business. BWM/Dmb are lucky to have her!
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