Opinion

2014 is the year for marketers to shake the data paralysis 1

I love my career, but it made me sick 80

The whirlwind romance is over: Content marketing predictions for 2014 11

KIIS goodbye to Mix FM as ARN rebrands, takes it to Austereo 5

Mumbrella – Meet the Marketers 4

Multi-screen Mrs and misses: An untapped opportunity 13

How we forecast future technologies 1

Bamboozled wins Tropfest by turning gay sex into dumb joke 12

The blame game 6

Would you like an app with that? 2

Top five trends to let go in 2014 29

Stop blaming price competition 20

Its critics are determined to make the ABC the news 12

Reviews are important, but how do you boost them in search?

Journalism in the dock: The first month of the hacking trial

Branded content on blogs is dead 10

New beats: where do redundant journalists go? 5

Savage counsel – stepping down gracefully 4

The failure of the Encore weekly tablet app (and what we’ve learned from it) 52

You thought Rupert was right wing? You’ve seen nothing yet 7

Aussie TV formats make it big abroad 2

What Netflix’s arrival downunder could mean for Aussie TV 17

Going native 11

Savage counsel: It’s okay to be a hard taskmaster

If you love your career, the hours are (often) worth it 39

How big data will transform media agencies 12

How John Lewis get away with something 99.9% of brands should be wary of attempting 20

Be careful what you ask for: ACMA’s bid for more power 1

Big Brother has left the building

How to avoid brand ‘skipping’ online 6

Samsung’s branded entertainment fail 2

The New Daily shows the new way for content marketing 2

Inside Virgin Australia’s 10 hour hostage crisis 30

Six things you need to know to get more bang for your digital targeting buck

Beyond Mad Men, and more than DM, the next stage is customer engagement agencies 5

The cold call 1

Why I’m stepping down as Mumbrella editor to help grow our business 79

One year on: The full list of Dumb Ways To Die awards 19

The frontline of the internet

A New Daily, new models and new hope: journalism’s silver lining

The horror at the heart of Australian cinema 10

Why media fragmentation is a cure for communications laziness

Questions for Esther – switching careers: do I have to start from scratch?

It’s time for Free TV and Pay TV to kiss and make up 4

How to exploit emotions, the ‘Post-It notes of the mind’ 7

Savage counsel: A crisis of career confidence 2

Why I said no to The Daily Review 53

Making sense of paywall figures 2

Four things Fairfax needs to do to succeed at content marketing 26

The Crazy Ones – advertising agencies make great television 7

Seeking Inspiration

TV advertising – a great secondary medium 13

Q&A with Luke Littlefield 1

You’ve got $7 billion – so how will you fund the arts? 8

Automated media trading 101

Wake Up – what did you think of the show? And how do you think it will rate? 67

PNG a land of contradictions: Stunning, dangerous, unpredictable

We’ve looked in to the future…and we’re not there 3

Promoting the labels 140 characters at a time 11

Lachlan Murdoch learns from his mistakes – which is a healthy sign for Wake Up 11

Is there any point to the Advertising Standards Bureau? 2

Do we really need directors? 1

Go on then… What are the creative industries? 7

Fake it ‘til you make it…as a creative technologist

Why publishers will struggle to make EMMA the industry currency 9

Beyond words: how fonts make us feel 1

Screen Australia needs to stop acting like a club 45

Q&A with Todd Sampson 8

How to fix a broken brand 1

Australian TV drama spending is up – and it shows 4

Why marketers need to have a tablet strategy this Christmas 1

Tapping into our inner caveman instincts 5

Inside an elaborate multi-platform world 1

The law of startup success 1

The five rules of B2B communications 10

Airline lounge war could prove futile for Qantas and Virgin 9

Returning from abroad 1

Why marketers should stop asking customers why they do things 11

Q&A with director Eddie Martin

We still want to consume news – but tastes are changing 2

Inside Multi Channel Network 1

Saucy Tabloid Tales

Fairfax’s Andrew McEvoy hire is a statement of intent about its events play. But will it work? 3

The once in a generation opportunity of big data 9

Questions for Esther – finding a job overseas 6

Chopper and me 1

Fake it ’til you make it… as a creative director 1

What’s next in media? Nobody knows