Why marketers need to have a tablet strategy this Christmas

October 23, 2013 12:26

In this guest post, M&C Saatchi’s Chris Steedman argues the launch of the latest iterations of the iPad and iPad mini is further proof that Australian brand owners are missing a massive opportunity in tablet marketing.

Last Christmas was the tipping point.

It was the first where more people searched online shopping on their mobile devices than on desk or laptops.

Data from Google shows 53 per cent of all online shopping searches made by Australians during Christmas 2012 came from tablets and smart phones.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.