Droga’s Honeyshed project to close

honeyshedIt’s been a good news-bad news sort of day for Aussie adman Dave Droga. As Mumbrella reported earlier, he’s to head the most prestigious Cannes Lions jury this year.

But now it’s been revealed that his Honeyshed project – billed as an online cross between MTV and a home shopping channel- is shutting down.  

Droga was the creative driving force behind the Publicis-funded scheme to market to America’s Gen Y. The high-production-levels, hard-sell site failed to find a sufficient audience and will be closed shortly, it is being reported today.


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