Fairfax’s push into the $100,000 giant atlas market…
Much has been written in recent years about Fairfax Media’s challenged business model and its charge to build new revenue streams, so it is heartening to see the business diversifying into a global-facing market – massive atlases.
Dr Mumbo doesn’t own any Fairfax shares but he does wonder whether the board was consulted about the company’s decision to move into the luxury atlas market.
Particularly with price points of $6,400, $10,000 and a whopping $100,000 for what is billed as “the World’s Largest Atlas”…
On a day when Fairfax was eagerly spruiking its digital growth, Dr Mumbo has to question the size of the print market for what is a very, very big atlas.
Haha – great article. I heard Alan Partridge in my head as I read it, which is a very, very good thing.
Is this Fairfax’s attempt to go global? A worldly idea indeed.
they continue to misunderstand this World Wide Web thingo
Love the sarcasm but surely there is something there that we don’t know about. Shame your investigative journalism isn’t what it should be.
100K is a bargain. The Australian publisher is selling it for 100k U.S and here fairfax are offering it in AUD!