Freedom Foods to launch new masterbrand with 72 and Sunny as brand and comms partner

Freedom Foods Group has hired 72 and Sunny Sydney as its design and comms partner, tasking it with developing a new masterbrand for an upcoming product range in the health and wellness sector.

According to Freedom Foods’ marketing manager – nutritionals, Will Patris, the appointment follows the continued investment into the business’ Shepparton Nutritionals facility.

Freedom Foods Group is launching a new masterbrand

“We’re excited to have partnered with 72 and Sunny and look forward to tapping into the creative collective of the team. We are working on a new health and wellness trademark that we believe will offer the potential to improve millions of lives globally,” he said.