Website company GoDaddy has launched its first locally created campaign, targeting small businesses.
The new work, created by TBWA Sydney and produced by Photoplay productions, features Mark the Cursor Man, a small business owner who doesn’t know how to set up his own website. His shop transforms into a real life replica of a website.
Tara Commerford, MD of GoDaddy Australia and New Zealand, said: “We’ve injected some real humour into the campaign, while at the same time, we want to raise awareness with small businesses across the country that building a website can be a simple process with GoDaddy, regardless of their level of technical ability.”
Meet the face of GoDaddy in Australia: ‘Cursor Man’
GoDaddy launched in Australia in 2015. Australia was included in a global online and radio campaign for the business in May last year. The campaign will run across TV, online, social media and events for small business owners across Australia.
The ad is relatively restrained compared to some of GoDaddy’s most controversial US campaigns.