GoGet CEO joins the Mumbrella Automotive Marketing Summit line up with Uber, NRMA and more

Uber and GoGet’s take on mobility will be a major focus at the Mumbrella Automotive Marketing Summit in Sydney when leaders from both company’s speak at separate sessions during the summit.

GoGet CEO Davey will discuss Australia’s mobility future and the part GoGet plays in it

GoGet CEO Tom Davey will tackle mobility and how the Australian car sharing business managed to become a successful brand in a market where many others have failed.

The business now has over 3,000 cars and 140,000 members across Sydney, Melbourne, Brisbane, Canberra and Adelaide. In July last year, the GoGet became the first car-sharing service to roll out a fleet in regional NSW.

Davey will reveal statistics about car sharing, how consumers are engaging with the phenomenon and what marketing tactics it employed to turn the new into the norm.

Morley leads Uber’s marketing strategy in Australia

Meanwhile, Uber’s head of marketing strategy, planning, insights, CRM and growth, Andy Morley will explain the role technology has played in pushing the automotive industry forward and opening up new opportunities like ride-hailing.

Since launching in 2012 in Australia, Uber locally has grossed $785m and is dominating the ride-hailing market.

Late last year it also launched its ‘See you Soon’ brand campaign, promoting fast pick up times in a period where competitors and the taxi industry were seeing opportunity to gain momentum.

NRMA’s Kiernan will explain how to drive interest in challenging sectors

Also confirmed is NRMA Insurance marketing director Sally Kiernan, who will reveal how to capture the attention of a consumer who isn’t always paying attention to automotive brands.

Only a small percentage of customers insuring vehicles are prepared to consider a new insurer, making it challenging for brands to engage with people and get consumers interested in insurance.

Kiernan will explain how brands can engage with current, potential and future customers in a low interest category and how to ensure any marketing spend is getting optimal results.

Customer experience will also be put in the spotlight when CX Lavender founder, Will Lavender, analyses CX in the automotive industry and reveals his honest opinion by reviewing examples and sharing ideas on how they can be improved.

His insights will touch on purchase experience, satisfaction, coordinated experiences and knowing the driver and household. Lavender has significant experience in CX across multiple industries including automotive.

The Mumbrella Automotive Marketing Summit takes place on August 8 at the Four Seasons in Sydney. Earlybird tickets are on sale now.


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