GPY&R Brisbane create ‘Drought Draught’ beer to demonstrate impact of climate change

GPY&R Brisbane has created a project to coincide with the World Wildlife Fund’s Earth Hour to show how climate change will hurt the quality of Australian beer by producing a ‘Drought Draught’.

The creative agency has teamed up with craft brewers Willie The Boatman and Young Henrys to create the beer which is made with drought-affected ingredients, in a bid to stir Australians to think more seriously about climate change.

GPY&R Brisbane creative director Breandan Greaney said: ““Aussies love their beer. So what better way to incite action than by showing it will affect something they hold dear?”