‘Great creative doesn’t have to be expensive, it just has to be smart’: John Driscoll and Steve Back launch new creative agency

Industry leaders, Steve Back and John Driscoll, have joined forces to launch a new creative agency, Monster Sauce.

The Perth-based agency brings together the pair’s decades of experience across the creative and marketing sectors, and has been set up to deliver big ideas with global reach.

“Our first campaign, due to be launched in the coming days, is an example of this, with the campaign being a genuine collaboration of some of the best talent from around the globe,” Back said.

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