Havas Media senior talent drive continues with new head of client strategy and planning

Havas Media Melbourne has appointed Alastair Baker to head of client strategy and planning, in what is a newly created role.

In the new position, Baker’s central responsibility will be “championing the development of innovative work that will drive client growth”.

Baker has over a decade’s worth of experience in the local and UK market, starting his career at MEC in London in 2009, and most recently moving to Australia to take up the role of client leader at iProspect in 2019, where he led the BMW account.

Baker with the Havas colours

Havas Media Melbourne GM, Naomi Johnston said: “We are really excited to bring Alastair’s client leadership and professionalism to the Havas Melbourne family. His experience in driving digital acceleration through smart strategy and a skillset aligned to deliver radical growth will be great assets to the Havas stable of clients. Not only that, Alastair represents the progressive cultural values that make Havas Melbourne distinctly different and an agency clients want to work with.”

On his appointment, Baker said: “I’m thrilled to have joined such a progressive and dynamic agency. Havas has fantastic clients and I look forward to developing exciting solutions alongside them to deliver growth.”

Over the course of his career, Baker has also held roles at Dentsu X and Vizeum in London.

CEO, Hyland with CMO, Coady

This past year has seen Havas Media Group continue a senior talent drive, which has seen Francis Coady named as its chief marketing officer, as well as Virginia Hyland being named CEO two months after the acquisition of her own agency in August 2020. Former Ikon and IPG Mediabrands executive Dan Johns took on a newly created role of managing partner at Havas Media in March. 

In addition, Alex Wollacott was named as performance director in a newly-created role, Michaela Aguilar’s role was expanded to head of customer experience and analytics, Danni Dimitri was promoted head of strategy, Sydney in March.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.