‘Hello Possums’: Dame Edna Everage comes to the rescue of Compare the Market’s meerkats Aleksandr and Sergei

A familiar face has come to the rescue of Compare the Market’s Aleksandr Orlov and Sergei after their treacherous adventure in the woods.

Following on from being mistaken for possums by a pest exterminator and being chased into the wilderness, then left on a literal cliff-hanger, the pair stumble upon a car transporting none other than Dame Edna Everage who greets them with her trademark “Hello Possums”.

When Aleksandr asks Sergei who is in the car, he replies “I think it’s Priscilla, Queen of Desert”.

The ad is the last of a three-part story devised by the comparison business, the first of which was released in September last year. The follow up was only launched halfway through February.

The campaign has been created by VCCP, which launched Compare the Market in Australia back in 2013.

An Instagram and Facebook stories filter has been created with Dame Edna’s iconic glasses and an appearance from Aleksandr.

Paul Sharp, creative director for VCCP Sydney, also revealed that a limited 90-second spot will be appearing in cinemas.

“It’s such a fitting way to end our epic three- part (mis)adventure. We’re also very excited to be sharing the complete three-part story online and as a limited 90-second cinema spot,” Sharp said.

Christopher Catchpoole, chief marketing officer at Compare the Market, said: “Our latest ad concludes the amusing series with the colourful Dame Edna, who comically also appears to confuse the meerkats for possums via her trademark greeting.

“The storyline serves to subtly remind consumers about the importance of comparison and doing their research before making any significant purchases. At the end of the day, it really does pay to compare, as you could be saving time, money and even stress in the long run when buying a new product through Compare the Market.”

In May last year, Compare the Market CMO Jenny Williams resigned after just 17 months in the role.


Melbourne Passion
EP – Graham Pryor
Live Action Producer – Vivienne Jaspers

Post Producer – Megan Plane
Colourist – Martin Greer at Passion and Daniel Pardy at Vandal
Online Editor – Tom Marley and Adrian Oostergetel

London Passion
Director: Dave Scanlon
Producer: Anna Cunnington
Live Action Producer: Patrick Duguid
Head of Production: Mike Turoff
Head of CG: Jason Nicholas
VFX Supervisor: Dave Walker
CG Co-ordinator: Charlotte Harris & Roxanne Sibilski
Head of Animation: Aldo Gagliardi
Editing: Gus Herdman @ TRIM
Tracking: Hulahoop VFX
Sound: Ben Leeves @ Jungle Studios

Agency: VCCP Sydney
Senior Account Director: Edward Hughes
Senior Account Manager: Daniel Wood
Producer: Sue Hind
Creative Director: Paul Sharp
Writer: Gary Dawson
Executive Planning Director: Kim Feitelberg

CMO: Christopher Catchpoole
Brand and Campaign Manager: Karen Gear
Brand and Campaign Specialist: Carolina Perez Rebolledo


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.