Hotwire appoints new country manager as Alexis Wilson departs

PR agency Hotwire has named head of client services, Mylan Vu,+ as the agency’s new country manager, as current managing director, Alexis Wilson, departs to move overseas.

Mylan Vu said: "we’re an ambitious and adventurous team, and are always keen to speak with industry professionals willing to grow, innovate, or bring something new to their space.”

Mylan Vu has been promoted to country manager for Hotwire

Wilson was named MD of Hotwire in July 2014 following the agency’s rebrand. Vu will begin the position effective immediately following the departure of Wilson.

Vu joined Hotwire in July 2015 as a senior program manager before being promoted to program director in June 2017, and then to head of client services in October 2016.

Vu told Mumbrella: “We plan to continue growing the business and continue working with innovative businesses. Our clients are really doing something different in their space and I really don’t see any boundaries, to be honest; I am really excited for what the future holds for us”.

Looking forward to the future is something Vu has already begun to do, she said she hopes to see: “Many more of our clients using our integrated communications services and not just your bread-and-butter traditional PR services”.

“It’s definitely where the industry is going. It’s definitely where we see the most opportunities for our clients as well, so it would be great to see more of our clients and prospective clients taking on that opportunity to engage with their audiences on a range of different channels and in a range of different ways,” she said.

The Enero-owned agency has also revealed four new Australian clients across both B2B and consumer briefs in the recent months, including: Buzinga App Development, an app development and innovation consultancy; Cyara, a SaaS platform that enables companies to test their customer service technologies; Search Party, an online recruitment marketplace; and Veriluma, a prescriptive analytics software provider.Hotwire


Katelyn Duckworth, marketing manager at Buzinga App Development, said: “Hotwire stood out as a team that truly understands what we are trying to achieve, with the drive and proactive attitude to help us reach our goals, strategically”.

Vu said the agency’s biggest opportunities are building on existing strengths in both the B2B and technology sectors “while growing our consumer portfolio and integrated communications”.

“A challenge a lot of PR agencies have had in the past is functioning in their silos in terms of traditional PR and just churning out work as it always has been before. The fact is the way people consume information, share information and even create information of their own – whether it’s through social media or a blog; it’s changing every single day.

“The biggest opportunity I see for us – and it’s something we’re already working actively and proactively on with our client – is to make sure you’re not just sending a message through one channel but through a range of channels,” Vu said.

In October this year Hotwire parent-company Enero announced the acquisition of US company Eastwick Communications which increased the firm’s PR presence in Silicon Valley and New York.


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