Morning Update: Snapchat’s Specs hit the market; Heathrow’s cute bears go viral; should clients pay agencies to pitch?
Ad Week: What It’s Like to Buy Snap Inc.’s $140 Spectacles in New York
Getting your hands on a pair of Snap Inc.’s Spectacles is the equivalent of striking gold for early tech adopters, but you better be prepared to work for them—even the president of Snapchat’s ad agency Truffle Pig had to fight to get a pair.
On Monday, the buzzy Spectacles went on sale in New York at a pop-up store. Since launching a few weeks ago, Snap’s marketing team has taken an unusual approach to distributing Spectacles, selling them in vending machines called Snapbots in places such as Venice and Big Sur in California; Tulsa, Okla., and near the Grand Canyon in Arizona.
