Ikon Melbourne wins strategic assignments for Mazda

Ikon logoMedia agency Ikon Communications Melbourne has picked up strategic assignments for Mazda’s next two launches, including the launch of the Mazda2, Mumbrella can reveal.

However OMD Melbourne remains an agency of record on the account, which has a media spend of around $43m according to Nielsen.

The win follows STW majority-owned agency  Ikon losing the $17m Diageo account which followed the loss of a number of major accounts including Vodafone, Coca-Cola, and RACV WA.At the end of last month Ikon was put on alert when the Commonwealth Bank called a pitch on its $44m media account.

On the win, Ikon Melbourne managing director Sharon Cookson said: “This is a fabulous win and endorses the strategic capability we have spent months building. Mazda is one of Australia’s most iconic brands. We are thrilled to beworking with them.”

Mazda director of marketing Alastair Doak said: “We are delighted to be working with Ikon on our next two launches. They have a strong strategic product and understand what we’re after. They’re a good fit for these key launches.”

The brand has rolled out a series of “Zoom Zoom” ads in recent years through agencies CHE Proximity and Kojo.

It is understood that the Mazda will use both agencies for various projects going forward.


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