Junkee Media launches real time digital out of home campaign
Ooh Media owned Junkee Media has launched a national brand campaign to increase awareness of its flagship title, Junkee.com, displaying real-time content feeds of trending news topics on digital Out of Home signs nationally.
The campaign sees Junkee’s most talked about online topics being displayed on oOh!media’s network of digital signs with the content displayed alongside contextual ads and editorial copy feeding from the publisher’s website.
Since being acquired by Ooh Media, the youth-focused website has been on a hiring spree, having recently appointed Rae Johnson as editor and earlier this year, BuzzFeed’s senior writer Tahlia Pritchard joined the company as the new editor of Punkee,
Last year the site appointed Amelia Marshall as editor of The Cusp. and BuzzFeed’s Rob Stott joined Junkee last year as managing editor of Junkee and Punkee.
Junkee Media’s CEO Neil Ackland said that by combining a variety of creative executions, the campaign demonstrates the flexibility of oOh!’s network in providing news and engaging content in real time.
“We’re excited to showcase the power of digital out-of-home when it comes to clever, timely and contextually aware creative,” Ackland said. “With the combined power of Junkee and oOh! we are demonstrating to the market how the medium can be used to build our brand and create mass awareness and engagement.”
