McDonald’s goes all British… and American
This new TV ad for McDonald’s in the UK is an interesting juxtaposition of two cultures.
Dr Mumbo particularly chuckled at the pale-looking Brits in their wading pool watching with mild confusion the Baywatch-like babes running towards them.
Rather than offending, it takes cultural differences and stereotypes to an amusing level.
The ad is for a five week burger promotion. Goes to show that promo campaigns can be so much more than simply a collection of gratuitous product shots.
The culturally-themed approach was also one similarly taken in the recent Bushells ads.
Interesting and a little entertaining. Particularly that McD is being proud of its American foundation, given that being American has not had positive connotations globally for the past few years.
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