Dr Mumbo McDonald’s goes all British… and American May 5, 2010 12:27 1 This new TV ad for McDonald’s in the UK is an interesting juxtaposition of two cultures. Dr Mumbo particularly chuckled at the pale-looking Brits in their wading pool watching with mild confusion the Baywatch-like babes running towards them. Rather than offending, it takes cultural differences and stereotypes to an amusing level. The ad is for a five week burger promotion. Goes to show that promo campaigns can be so much more than simply a collection of gratuitous product shots. The culturally-themed approach was also one similarly taken in the recent Bushells ads. topics Advertising, Bushells, Dr Mumbo, McDonald's Share Tweet Share Comments: 1 MattP 5 May 10 Interesting and a little entertaining. Particularly that McD is being proud of its American foundation, given that being American has not had positive connotations globally for the past few years. Reply Comments are closed. ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 35 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 34 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?