Meet the Market: ME Bank’s Melody Townsend on customer strategy during COVID-19
In this episode of Meet the Market, ME Bank's general manager of brand and marketing, Melody Townsend, tells Mumbrella's Abigail Dawson how the online bank is dealing with being an essential service in the current COVID-19 environment and what it takes to communicate with customers clearly and effectively.
Key talking points:
- How ME Bank coped with the sudden changes and how the company migrated to WFH: 1:15
- The biggest challenges facing marketers right now: 7:58
- How COVID-19 has changed the way ME Bank is operating and how it’s communicating that: 14:18
- Whether or not the approval process on marketing work has changed for the bank: 21:07
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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