Meet the Market: US behavioural science expert Nancy Harhut on communicating during COVID-19
Nancy Harhut is a creative and behavioural sciences leader, based in Boston, USA. Having previously keynoted the Mumbrella B2B Marketing Summit in 2018, she joins Mumbrella's Meet the Market to discuss what she has observed so far during the current global pandemic in an interview with Damian Francis.
Key talking points include:
- How brands can get communications right in periods of changed consumer behaviour: 5:35
- Will we start seeing increased consumerism upon the flattening of the COVID-19 curve?: 20:03
- Human behaviour triggers and the amount we should be putting into our marketing now: 22:28
- The role and adoption of behavioural science right now: 28:38
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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Thanks for facilitating this session Damian. Nancy had some helpful insights. Well done, Chris
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Thanks, Chris. Glad you got something out of it. Appreciate the feedback.
Cheers,
Damian