Men’s lifestyle site ETFM gives contributors an ownership stake

Lifestyle website EFTM, Everything For The Man, has announced long-term contributors Geoff Quattromani and Chris Bowen will join founder Trevor Long in co-ownership of the business.

Originally established in 2011 by technology commentator Trevor Long with Damian Francis and Nick Broughall, the site will see videographer Rob Locke also take a stake in the business.

ETFM contributors Chris Bowen (l) and Geoff Quattromani (r) with founder Trevor Long (c)

“This is a very exciting time for EFTM,” Long said in a statement. “The response from corporate partners has been fantastic such that we have been able to bring in two key editors and deliver them an ownership in the business.”

Bowen, who also has the role of EFTM’s motoring editor, added: “Writing about cars has been a passion of mine for a decade now, so I’m delighted to be able to commit myself full-time to EFTM and take the site to the heights we know it can get to.

“The appetite for new motoring reviews and videos is voracious and I am confident that we can deliver this information to our readers better than anyone in the country.”

Along with continuing his EFTM role, Long will remain his tech commentary segments with Channel 9 and his regular radio talkback segments in Brisbane and Perth.


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