Case study: how Mumbrella generated leads through a downloadable whitepaper
Dynatrace and Liferay wanted to not only position themselves as experts at website personalisation and customer experience but also generate new business. Mumbrella came up with a unique solution to hit both objectives
Liferay builds websites for businesses that can be personalised for each customer, while Dynatrace allows companies to track the performance of their apps and sites. They asked Mumbrella to help generate new leads for them both.
Mumbrella’s insight
Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We’re currently averaging 850k monthly page views and 14k daily browsers – three times higher than our nearest audited rival.
What we did
Mumbrella collaborated with trade title iTnews on a roundtable discussion tackling the topic of how organisations are personalising their websites.
Participants included CIOs, CMOs, CDOs and other executives from Westpac, Air New Zealand, QBE, Macquarie University, Hyundai, Cancer Council NSW, TravelEdge and Mad Mex.
In particular, it tackled issues such as why taking a customer-focused approach is important, why producing good-quality content is vital and why personalisation and understanding the customer journey are intertwined.
This was then turned into a whitepaper that could be downloaded from Mumbrella after users filled out a registration form. We were able to share these leads with Liferay and Dynatrace. The story itself appeared in Mumbrella’s newsletter five times between Monday and Friday.
How it performed
We were able to share nearly 159 leads, which included users’ names, addresses, emails and companies.
How do I get in touch?
Just send an email to adam@mumbrella.com.au and we’ll get back to you to arrange a meeting. To see our different packages, click here.
CONTENT SPONSORED BY Mumbrella Bespoke
