Case study: how Mumbrella turned an event presentation into a written feature
Clients often use our events to explain a complicated product or service. But what if they want to get that same message across to marketers who aren't in the room? Mumbrella now offers a new service where we will reformat your presentation to help.
Neuro-Insight is a world-leading neuroscience research centre in Melbourne that analyses adverts to deduce how they well they resonate with viewers.
Its service is based on the belief that the decisions we make as consumers are emotional and subconscious. Essentially, test subjects in focus groups might tell marketers one thing about a commercial – but that might not be their true opinion.
Because of Neuro-Insight’s uniqueness, its service needs to be explained in-depth in order to make sense, which is why they often present at Mumbrella events.
In November, its founder, Richard Silberstein, spoke at Mumbrella’s MSIX conference at Sydney’s Powerhouse Museum.
What we did
As well as having them talk in front of a big audience, we also turned their session into a 1,000-word written feature.
Rather than simply create a transcript, we reformatted the presentation so it worked perfectly in its new format. We did this by adding in some context and additional research, as well as separately interviewing the speakers.
The article was then posted in our newsletter, boosted on social media and given a prominent position on our website.
Mumbrella’s insight
Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We recorded 638,396 page views in January and 9,959 daily browsers – three times higher than our nearest audited rival.
How it performed
The article earned 2,030 unique visitors with an average time on page of 2 minutes 20 seconds. It was also shared 88 times on Facebook.
Want to know more?
Vist Bespoke’s homepage at mumbrella.com.au/bespoke. If you’re interested in working with us, just send an email to adam@mumbrella.com.au and we’ll get back to you to arrange a meeting. To see our different packages, click here.