Mumbrellacast: Football finals, brands choose Trump and inside the Repco deal with Supercars

Over the weekend the AFL and NRL grand finals were played in back-to-back ratings hits. On this week’s Mumbrellacast the team discusses the controversial change from an afternoon to night grand final for the AFL and Australia’s push for a local Superbowl TV event. The networks would be overjoyed with the numbers but as the team points out, restrictions made viewing at home more common and viewing in pubs much harder – impacting the ratings.

And, what do Australian brands have to gain from making jokes about US president Donald Trump? Just days out from the election, Grill’d is taking aim at Trump’s dietary habits, saying ‘You are what you eat’. Sportsbet has also launched the a specialised betting hub enabling punters to gamble on the president’s unpredictable behaviour. The team discusses the delicate balance of politics in advertising.

There’s change at ACM including the retirement of CEO Allen Williams after 30 years, and deals being made with IVE and realestateview.com.au. The team give their predictions on owner Antony Catalano’s long term plan.

And former GPC marketer, Diana Di Cecco, gives an inside look at Repco’s name sponsorship deal with Supercars and this year’s “intense” pitch which saw the business appoint Initiative to its media account (24:20).

In the news

  • Australian brands target Trump (1:06)
  • The biggest weekend in TV as football seasons come to a close (9:23)
  • ACM CEO Allen Williams resigns (20:15)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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