Grill’d takes aim at competitor fast food brands in Trump-fronted ads

Grill’d is using images of US president Donald Trump eating fast food to make a statement about McDonald’s, Domino’s and KFC.

Emblazoned with the phrase ‘You are what you eat’, the ads come off the back of the launch of Grill’d’s new 100% natural burger menu, which contains zero artificial colours, flavours and preservatives.

Grill’d is taking on McDonald’s, KFC and Domino’s

The week-long campaign concludes on Friday 30 October, just days ahead of the US presidential election on 3 November. The images are appearing as full-page ads in the Herald Sun and the Daily Telegraph, and as posters across Sydney and Melbourne.

Founder of Grill’d, Simon Crowe, said: “Our latest campaign is not only creative and provocative, but represents our challenger brand personality and contrasting values to the traditional fast food industry. At Grill’d, we’re committed to whole food ingredients, fresh burgers and advocating for healthier lifestyles.

“The upcoming US election presented us with a timely opportunity to create a distinctive campaign that would both grab attention as well as highlight our core differences to the rest of the fast food industry, in a simple and fun way. We’re not the alternative to fast food, we’re the solution.”

The ads are appearing in Sydney and Melbourne

Grill’d is not the only brand jumping on board the election. Sportsbet has launched a specific betting platform, ‘Trump Hub’, and is promoting it with a bright orange, animated caricature of the 45th US president.


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