Mumbrellacast: Tangas moving up at Dentsu; plus Dee Madigan on her winning campaign

The Australian Labor Party emerged victorious on Saturday night, aided by a campaign led by Dee Madigan. The Campaign Edge ECD and regular Gruen panelist joins the Mumbrellacast to discuss the brief she was given, truth in political advertising, whether ‘attack advertising’ works on the commercial side, and if she expects to see her agency working with the new federal government.

Then, as Dentsu ANZ CEO, Angela Tangas has been appointed within the group to lead its UK and Ireland offering, the team takes a look at her tenure, being appointed in late 2019 after a whirlwind year, how she has set about restructuring the business, and what might come next for the Japanese holding group in the Australian market after a busy start to the year, alongside some insights from Tangas herself.

Finally, an interview with SBS news and current affairs director Mandi Wicks and audio language content lead, David Hua about the new WorldWatch channel, plans for its inception, and the work SBS undertook during the election to make news more accessible for English as a second language Australians.

Episode breakdown

• Dee Madigan on the ALP campaign and the state of political advertising (02:07)
• Angela Tangas moving up at Dentsu (18:41)
• SBS’s Mandy Wicks and David Hua on the launch of WorldWatch (32:32)

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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topics ALP Angela Tangas Campaign Edge David Hua Dee Madigan Dentsu Labor Mandy Wicks Mumbrellacast political advertising SBS WorldWatch

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