Nintendo launches campaign for Black Wii

Nintendo is today unveiling a TV ad to promote its new Black Wii console.

The ad, created by Leo Burnett Sydney, will air in metro and regional markets across free-to-air and pay TV channels. Media was handled by Carat.

In support of the campaign it has also launched a black-themed wrap around in MX newspapers, and featured on the Ninemsn homepage with the visual of black goo dripping down computer screens.

Meanwhile, Nintendo has appointed Mark Communications to support the launch of the Black Wii and the Nintendo DSi XL. Both PR campaigns will be run across media in Australia and New Zealand.

The Black Wii has already launched in the US, Europe and Japan.


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