F.Y.I.

Nova Fresh Country expands to DAB+ in Brisbane

Nova Entertainment is launching its country music station – Nova Fresh Country – on DAB+ digital radio in Brisbane.

The announcement:

NOVA Entertainment continues to build on its market-leading success, announcing that hit streaming station Nova Fresh Country is now available on DAB+ digital radio in Brisbane.

Since making its streaming debut on the Nova Player in June 2024, Nova Fresh Country has experienced remarkable growth, capturing the attention of listeners eager for more of one the world’s hottest musical genres in recent years. The move to DAB+ is the next exciting step in NOVA’s ongoing commitment to providing genre-focused stations that audiences love, wherever and however they want it.

Nova Fresh Country has quickly become a go-to destination for fans of chart-topping global country stars like Luke Combs, Morgan Wallen and Lainey Wilson, rising names such as Bailey Zimmerman and Jelly Roll, and the best of home-grown Aussie talent. With Brisbane audiences embracing the genre resurgence, Nova Fresh Country’s DAB+ expansion ensures even more listeners can tap into the station’s blend of standout country tracks, from global chart-toppers to local favourites, including Queensland artists like Bella Mackenzie, Amy Sheppard, Homegrown Trio, Sara Berki and Travis Collins.

Scott Baker-Smith, head of music at Nova Network, said: “The response to Nova Fresh Country since its launch has been amazing. Country music has blended into the Nova playlists for some time now, with artists pushing the boundaries and redefining what both pop and country sound like today. That’s exactly why we created Nova Fresh Country; to give fans a dedicated space for the country music they love, while reflecting how the genre is evolving. If you enjoy the country songs you hear on the Nova Network, you’ll love Nova Fresh Country.”

This shift reflects a broader global trend, with country music increasingly influencing the sound of mainstream pop. Artists like Post Malone, Beyoncé and Miley Cyrus have all recently embraced the genre, while even The Wiggles have released a country album, an indication of just how deeply country has permeated pop culture. Nova Fresh Country is Nova’s response to this cultural moment and gives listeners a space to enjoy country in all its forms.

The success of Nova Fresh Country is the latest in a line of successful Nova streaming and DAB+ stations including Nova Nation, Australia’s ultimate destination for dance hits and club classics, Nova Throwbacks and Nova 90s.

Source: Nova Entertainment

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