NRMA Group appoints Saatchi & Saatchi to creative account
NRMA Group has appointed Saatchi & Saatchi and MercerBell to handle its creative account.
Publicis Group’s Saatchi & Saatchi and CX agency MercerBell will now work with the business alongside existing media agency Blue449.
Publicis Group now holds the NRMA Group account
Anthony Gregorio, CEO of Saatchi & Saatchi Australia, added: “We’re excited to be appointed by the NRMA Group, one of Australia’s most iconic and trusted brands. NRMA has an ambitious vision for the future of their brand, members and the community as a whole. We’re looking forward to working with them to bring their vision to life.”
Since Gregorio joined Saatchi & Saatchi in March, the agency has won the Football Federation of Australia’s creative account, digital trading platform Autotrader’s creative account, and ride share company DiDi’s creative account.
Martin Whelan, group general manager marketing at NRMA, said in a statement: “NRMA is Australia’s largest member organisation and one of its most trusted brands, the Saatchi & Saatchi and MercerBell combination delivers for us creative thinking across strategic brand capability and customer relationship marketing, both of which are essential for our future success and the evolution of our business.”
The Monkeys was appointed to the NRMA Insurance’s account in September last year, with the account moving from incumbent agency M&C Saatchi without a pitch.
The Monkeys will continue to work on the separate insurance business which is a division of IAG insurance.
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Geezus this is some sloppy reporting and sub editing!
You do realise Abigail, that NRMA Motoring Services and NRMA Insurance are two entirely different and independent operating businesses, right?
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Thank you for your kind comments, Ok. We are aware the two businesses are different and I’ve moved the paras referring to the insurance accounts down to make the distinction clearer.
Paul Wallbank
News Editor
Here’s a research project for Mumbrella.
How many agencies has NRMA gone through? And why?
Not Insurance (although they almost as bad), but the membership part.
I’ve personally worked on them at three agencies, and pitched at a bunch more.
It seems like every couple of months they switch.
Have they ever stayed longer than 2 years?
Let’s get some numbers.
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