Open Colleges appoints The Monkeys as lead creative

Open Colleges has appointed The Monkeys as its lead creative agency.

The agency’s first piece of work for the online learning business launches this week, with a message to prospective students – ‘Everything could happen’.

Open Colleges fills the hole in The Monkey’s client list left by the University of Sydney, which shifted its creative to M&C Saatchi in January. It is also the latest in a series of account wins for the agency, beginning with Drink Wise in December last year, and including the Australian Grand Prix CorporationTourism Western Australia and Rebel.

The campaign celebrates Open Colleges’ 125 years in education and challenges Australians to turn their potential and ambitions into a reality.

Open Colleges executive general manager – customer experience, Jeff Lim, praised The Monkeys and the campaign.

“Our new agency partner The Monkeys recognises that when students are starting out, it’s easy for them to be overcome by the range of possibilities ahead. The agency has created an effective campaign to let all Australians know we’re here to support and guide them along their educational journey,” Lim said.

The Monkeys Group CEO and co-founder, Mark Green, said: “We are excited to partner with Australia’s original distance educator to help get the message out to all Australians that online study is a valuable and flexible option for those seeking to up-skill and improve their career opportunities.”

Last week, The Monkeys hired Thomas Marcusson as creative director.


Client: Open Colleges
Executive General Manager – Customer Experience: Jeff Lim
Senior Marketing Manager: Odette Mulqueeney

Creative Agency: The Monkeys, part of Accenture Interactive
Executive Creative Director: Vince Lagana
Creative Director: Scott Dettrick
Art Director: Katie Kidd
Copywriter: Charlotte Taylor
Group CEO & Co-founder: Mark Green
Managing Director: Matt Michael
Group Content Director: Ciaran Miller-Stubbs
Content Director: Victoria Zourkas
Senior Content Manager: Greig Carlow
Executive Planning Director: Fabio Buresti
Head of Planning: Hugh Munro
Strategic Planner: Henry Bilson
Head of Production: Penny Brown
Senior Broadcast Producer: Rebekah Lawson
Broadcast Producer: Cathryn Cooper
Senior Integrated Producer: Tanith Williamson

Production Company: Rabbit
Director: Daniel Mitchell
Executive Producer: Lucas Jenner
Executive Producer: Alex Hay
Producer: Marcus Butler
DOP: Danny Ruhlmann

Music & Sound: Song Zu
Musical Director: Ramesh Sathiah
Composer: Adrian Sergovich
Sound Designer: Simon Kane
Sound Producer: Katrina Aquilia
Post Production: White Chocolate


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