Optus promote ‘My Plan’ with Halloween-themed campaign

In the lead up to Halloween, Optus has been running a Halloween-themed campaign promoting its ‘My Plan’ mobile plans.

The campaign, managed by M&C Saatchi, Fuel Communications and Starcom, ran across radio, print, social media and online with a supporting PR campaign.

Short videos are being shared across Twitter and Facebook with the description “WARNING! Just like bill shock and spooky excess fees, this video will scare you!”

The videos are also running today only on YouTube, Boom seeding network and mobile Facebook paid ads.

Nathan Rosenberg, head of brand at Optus said: “Optus believes no one should receive a scary bill so Halloween is the perfect time to warn consumers to watch out and make sure the others don’t trick you with spooky excess fees.”

The campaign also included sponsorship on Nova 96.9’s breakfast show with Fitzy and Wippa creating dedicated content and hosting a Halloween themed show sponsored by Optus today.

Screen Shot 2013-10-31 at 11.48.17 AM


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.