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Osher Gunsberg features in latest ‘Who’s in the Car?’ series with Youi

Youi has released episode three of ‘Who’s in the Car?’ starring host and comedian Katie Burch and TV personality Osher Gunsberg.

Produced by Emotive, the three-minute video shows Burch and Gunsberg discussing why he changed his name from the publicly recognised Andrew G, and his time hosting The Bachelor and The Bachelorette.

Gunsberg jokes that changing his name came from Andrew G “was a very common experience”, explaining that “everyone has had an experience with a Kabbalist mystic in Israel that told them if they change their name they change their life”.

Burch also asks Gunsberg if there is a lot of money in his swear jar at home because he is “rich”, to which Gunsberg responds by saying “You may have mistaken me for someone who works on a more impressive television show”.

The web series launched in May this year with NRL players Sum Burgess, Tom Burgess and George Burgess and episode featured pop stars The Veronicas.

Fabrizia Roberto, head of marketing at Youi, said in a statement: “We are extremely pleased with the results so far, with the first two episodes in the series exceeding all targets set. Across YouTube, Facebook and Instagram, the content has had 5.4 million views with over 5.1 million minutes consumed and a 95% positive sentiment.

“Ad recall is very strong amongst those who have viewed the content on YouTube, and we’re now starting to see a brand favourability uplift as well, demonstrating the brand value of giving audiences content they choose to watch.”

Season five of The Bachelor, which has been hosted by Gunsberg since it launched in Australia in 2013, will begin on Ten on Wednesday 26 July.

Credits:

  • Youi Insurance: Hugo Schreuder, Bryan Cawood, Fabrizia Roberto
  • Creative, Production & Amplification: Emotive
  • Creative Directors: Mark Harris & Andrew Cameron
  • Director: Christopher Leben
  • Senior Producers: Cara Logue & Justine Moyle
  • DOP: Dan Hartley-Allen
  • Editors: Uthayan Selvaraj & Sam Gadsden
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