Pool cleaner comes to life in Budget Direct’s latest ‘Insurance Solved’ spot
In keeping with its well-known, tongue-in-cheek cinematic style campaigns, Budget Direct has launched new work just in time for summer, developed by 303 MullenLowe.
The latest iteration of its ‘Insurance Solved’, and more recently ‘Rise of the Machines’ series, the new spot tells the story of an Aussie pool cleaner coming to life and wreaking havoc on a home, before the trusty Budget Direct sleuths save the day.
The previous installment featured evil e-bikes and e-scooters, which launched in September last year.
“2024 marks a decade of partnership between 303 MullenLowe and Budget Direct, and six years since we introduced Sarge and the ‘Insurance Solved’ platform to Australia,” said Ben Glasson, group business director at 303 MullenLowe.
“We’re proud of the ever-increasing brand recognition the campaign contributes to, not to mention the engagement each new instalment generates.”
The insurance provider has just been named Insurer of the Year for 2024 by Canstar – making it three years in a row for the award.
The campaign is live across TV, cinema, online, radio and OOH channels nationally.
Credits:
Budget Direct
Chief growth officer, growth ops – Jonathan Kerr
General manager, marketing and communications, growth ops – Warren Marsh
Senior marketing manager, marketing, media & acquisition, growth ops – Katie Lansdale
303 MullenLowe
Chief creative officer – Bart Pawlak
Creative director – Adam Whitehead
Associate creative director – Nick Sellars
Associate creative director – Katie Moore
Managing director – Joanna Gray
Group business director – Ben Glasson
Chief strategy officer – Jody Elston
Executive broadcast producer – Rachel Devine
Production partners
Production company – Good Oil Films
Director – Hamish Rothwell
DOP – Crighton Bone
Executive producer – Sam Long
Producer – Catherine Warner
Editor – Lucas Baynes
Post production – Blockhead VFX
VFX supervisor – Nigel Mortimer
VFX producer – Charlotte Plowman
Music and sound company – Sonar Music
Original composition – Matteo Zingales
Producer – Haylee Poppi
Sound designer – Timothy Bridge
Stills photographer – Matt Baker, LOUIS & CO
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Hello, Budget Direct, my pool cleaner attacked me on my house, can I make a claim?
Click..
Come on you creatives, come up with something relatable rather than unclaimable! Sargm you better than this!
Bring back Risky!
User ID not verified.
Have your say