Sensis decentralises marketing following the departure of Michelle Sherwood



Advertising and directories business Sensis has restructured its marketing team following the departure of its chief marketer Michelle Sherwood last month, Mumbrella can reveal. 

Sherwood had been in the role of executive general manager, strategic marketing for more than three years and had been with the company for more than ten years. Her departure comes four months after the decision by parent company Telstra to sell Sensis to private equity for $454m in January.

A spokesman for Sensis confirmed the departure and told Mumbrella: “We’ve moved to a decentralised marketing function with marketing staff located in various areas of the business.”

Under the changes Clare Smith, the former group manager – marketing communications, is promoted to the most senior marketing role within the company, as head of marketing – trade.

However, it is understood the responsibilities for marketing are now being shared out across various sections of the business.

Sensis’s rostered agencies are OMD for media, Ogilvy for creative, Interbrand for branding and Sense for below the line.

Nic Christensen


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